The vertical view is about “specialization.” But every company gets stuck behind “departmental walls” — horizontal processes need cross-department collaboration, while vertical departments are measured independently. This chapter solves the question of “how horizontal × vertical mesh together.”
Marketing | Product | R&D | PMC | Engineering | Production | Logistics | Warehousing | Quality | Customer service
| Department | Core responsibility | Key KPIs |
|---|---|---|
| Marketing | Customers / orders / brand | Order value, gross margin, new customers |
| Product | Product definition / roadmap | Product success rate |
| R&D | Design / development / validation | Project on-time rate, patents |
| PMC | Planning / material control | Kitting rate, delivery rate |
| Engineering | Process / equipment / ramp-up | First-pass yield, OEE |
| Production | Mass-production execution | Output, yield rate, cost |
| Logistics | Transport / shipping | On-time delivery |
| Warehousing | Inventory management | Inventory turnover, dead stock |
| Quality | Quality system | Complaint rate, defect rate |
| Customer service | After-sales / complaints | Time to close, satisfaction |
Assign an Owner to each major horizontal process (not necessarily the department head):
| Core process | Owner (suggested) |
|---|---|
| Order fulfillment | PMC |
| New product development | Product / project manager |
| Quality assurance | Quality department |
| Customer delivery | Sales / logistics |
The Owner is accountable for the end-to-end result of the process and has the authority to coordinate cross-department resources.
Pull new products through from approval to mass production with a project team:
Project manager (integration)
├─ R&D representative
├─ PMC representative
├─ Production representative
├─ Quality representative
└─ Procurement representative
Huawei’s “Iron Triangle”: an account manager + a solution manager + a delivery manager jointly own the customer.
| Task | Responsible (R) | Accountable (A) | Consulted (C) | Informed (I) |
|---|---|---|---|---|
| New product approval | Product manager | General manager | R&D / Marketing | Everyone |
| Quoting | Sales | General manager | Finance / PMC | Customer |
| Delivery commitment | PMC | General manager | Production / Procurement | Sales |
| Company | Organizational trait | Lesson |
|---|---|---|
| Huawei | Iron Triangle + rotating CEO + process-based organization | Processes cut across departments |
| Midea (Chinese home appliance maker) | Business-division structure (each product line is a profit center) | Shrink the accounting units |
| Haier | RenDanHeYi (micro-enterprise model) | Energize the front line |
| ByteDance | Flat + OKR + information transparency | Fast decisions |
📌 One-line summary: Vertical departments deliver “professional depth”; horizontal processes deliver “value creation” — mesh the two with process Owners + project teams + RACI.